
by Jean-Remy von Matt
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Jean-Remy von Matt is one of Germany’s most influential creatives and has shaped the world of advertising with his agency Jung von Matt. For decades, he has shown with iconic campaigns that have become part of pop culture how powerful ideas can make brands unforgettable. In this workshop, however, he does not focus on big brands, but on the most important brand of all: your own name. Clear, edgy and uncompromisingly direct, he shares his personal thoughts on personal branding and shows why attitude, clarity and the courage to show your edges are crucial for how you are perceived.